Digital Dive Download: Sad Realities and Forward Thinking
At Sundance's New Frontier on Main, a presentation on bringing online film marketing back to its roots — and why filmmakers abandoning their websites for Facebook Fan Pages is a sad reality.
In the bunker-like Microcinema at New Frontier on Main, Michael Brown of Digitaria kicked off the Digital Dive Workshop with his presentation on bringing online film marketing back to its roots: the website.
“The opportunities to raise awareness with an array of free online social networks and tools has never been greater, but your core is and should always be your website,” Brown continued. “Will these social networks be around in five years? Your website, however, can stay online forever.”
It’s a great point he raises, and the thought that a lot of filmmakers are foregoing a traditional site to solely market their film through a Facebook Fan Page is a sad reality.