Alamo Drafthouse Mobile App — Roger Erik Tinch

The Alamo Drafthouse app had to carry the same night-out logic as the website, but under more pressure. On a phone, people are scanning showtimes, picking seats, ordering food, and checking loyalty rewards in a few distracted minutes. The redesign brought those flows into the Marquee Design System without losing the density regulars depend on.

Now Playing and film detail screens: Marquee Design System components applied to the app's primary browsing experience.

What the redesign covered

Full screen-by-screen redesign of the iOS app
Integrated Marquee Design System tokens and components
Core flows: browsing, showtime selection, seat maps, food ordering, and Victory loyalty rewards

Dark, dense, and built on Marquee

Dark-first throughout: cinema is a dark-room experience and the app should feel like one
Amber accent carries the Drafthouse brand warmth into the digital product
Dense information hierarchy on the “Now Playing” screen mirrors how regulars scan for showtimes

The original Marquee Design System build: the baseline this redesign was measured against.

What shipped

The redesigned app brought Marquee fully into the mobile experience, giving the iOS app and Drafthouse.com a shared visual and interaction language. Flows that had accumulated patch-on-patch decisions over years of releases were rebuilt from the same component library. The app became the test of whether Marquee could survive real product pressure: tiny screens, dense decisions, and people trying to get to the movie on time.