NEON Website — Roger Erik Tinch

NEON’s catalog carries its own gravity. The site did not need to behave like a streaming platform or a startup landing page. It needed to give the films room, move fast for editors, and stay quiet enough that the work stayed louder than the interface.

Homepage and film discovery: the editorial grid treats film photography as the primary content, with the UI as a quiet frame around it rather than a presence of its own.

Site architecture and Webflow build

I designed and built the site in Webflow so NEON could keep its slate current without turning every film update into a development task.

Full site design for home, film pages, news, and about
Responsive layouts from mobile to wide desktop
Webflow CMS structure for film slates, editorial updates, and release information

UI that frames, never competes

Film photography and poster art dominate the page
High-contrast dark palette matches how films are experienced, not how SaaS products are sold
Editorial grid inspired by print film criticism rather than streaming platform conventions

Eight years on

The site launched in December 2016 and stayed NEON’s main site through Hereditary, Midsommar, Parasite, and the Cannes years. Keeping it current across catalog expansions, awards cycles, and streaming partnerships meant holding the design together without letting the editorial weight collapse into a content feed. The site was retired in February 2025 after nearly a decade, which is a long run for a website built to stay out of the way.