The Press Room — Roger Erik Tinch

The Press Room starts with a strange, beautiful object: the physical printing plates that once sold movies to the public. The site had to sell prints and posters, but it also had to make the archive feel like an archive, not a novelty shop.

Homepage and product browsing: warm paper tones and minimal type let the letterpress plates carry visual weight without competing for attention.

Building the store

The e-commerce work was practical, but the design problem was tonal: make checkout feel easy without making the objects feel disposable.

Full e-commerce site design and Webflow build
Product photography art direction
CMS architecture for managing a deep, growing catalog

Letting the plates speak

Warm paper tones and restrained typography that don’t compete with the plates
No algorithmic product recommendations: the archive is a collection, not a feed
Checkout built for one-time and gift purchases, not subscription retention

Product detail: the plate's history is part of the object, so the layout gives it room to breathe alongside the purchase flow.

Mobile catalog: the collection browses as a collection, not a feed. No algorithmic sorting.

How it runs

The Press Room team updates product listings, adds new plates, and processes orders through Webflow’s CMS without developer involvement. The site is still running, quietly doing what the objects ask of it: show the work, explain the history, and let someone buy the thing without turning the whole page into a sales pitch.